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Brand community coping

Referentgranskad
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DOI
10.1016/j.jbusres.2017.10.054
Weijo, Henri; Bean, Jonathan; Rintamäki, Jukka
Journal of Business Research2017Publicationer information ikon

Online brand community practices and the construction of brand legitimacy

Referentgranskad
Öppen tillgång
DOI
10.1177/1470593117705695
Hakala, Henri; Niemi, Laura; Kohtamäki, Marko
marketing theory2017Publicationer information ikon

Online brand community practices and the construction of brand legitimacy

Referentgranskad
Hakala, Henri; Niemi, Laura; Kohtamäki, Marko
Marketing Theory2017Publicationer information ikon

Are Facebook brand community members truly loyal to the brand?

Referentgranskad
Öppen tillgång
DOI
10.1016/j.chb.2015.05.031
Munnukka, Juha; Karjaluoto, Heikki; Tikkanen, Anna
Computers in Human Behavior2015Publicationer information ikon

Are Facebook Brand Community Members Really Loyal to the Brand?

Referentgranskad
Karjaluoto, Heikki; Munnukka, Juha; Tikkanen, Anna
Bled eConference2014Publicationer information ikon

The impact of Janus fit brand extensions on perceived brand innovativeness

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Öppen tillgång
DOI
10.1016/j.jbusres.2024.114674
Falana, Wuraola Oluwabukola; Aspara, Jaakko; Frösén, Johanna
Journal of Business Research2024Publicationer information ikon

Does brand attachment protect consumer–brand relationships after brand misconduct in retail banking?

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DOI
10.1108/IJBM-10-2022-0453
Shimul, Anwar Sadat; Faroque, Anisur R.; Cheah, Isaac
International journal of bank marketing2023Publicationer information ikon

Understanding the drivers of consumer-brand identification

Referentgranskad
DOI
10.1057/s41262-018-00149-z
Sihvonen, Jenniina
Journal of Brand Management2019Publicationer information ikon

Consumer engagement in an online brand community

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Öppen tillgång
DOI
10.1007/978-3-030-35051-2_11
Kurikko, Hanna;Tuominen, Pekka
Eurasian Studies in Businee and Economics2020Publicationer information ikon

Customer Engagement in a Facebook Brand Community

Referentgranskad
DOI
10.1108/01409171211256578
Gummerus, Johanna; Liljander, Veronica; Weman, Emil; Pihlström, Minna Hannele
Management Research Review2012

Brand community coping

Referentgranskad
Öppen tillgång
DOI
10.1016/j.jbusres.2017.10.054
2017

Online brand community practices and the construction of brand legitimacy

Referentgranskad
Öppen tillgång
DOI
10.1177/1470593117705695
2017

Online brand community practices and the construction of brand legitimacy

Referentgranskad
2017

Are Facebook brand community members truly loyal to the brand?

Referentgranskad
Öppen tillgång
DOI
10.1016/j.chb.2015.05.031
2015

Are Facebook Brand Community Members Really Loyal to the Brand?

Referentgranskad
2014

The impact of Janus fit brand extensions on perceived brand innovativeness

Referentgranskad
Öppen tillgång
DOI
10.1016/j.jbusres.2024.114674
2024

Does brand attachment protect consumer–brand relationships after brand misconduct in retail banking?

Referentgranskad
Öppen tillgång
DOI
10.1108/IJBM-10-2022-0453
2023

Understanding the drivers of consumer-brand identification

Referentgranskad
DOI
10.1057/s41262-018-00149-z
2019

Consumer engagement in an online brand community

Referentgranskad
Öppen tillgång
DOI
10.1007/978-3-030-35051-2_11
2020

Customer Engagement in a Facebook Brand Community

Referentgranskad
DOI
10.1108/01409171211256578
2012